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WISC-TV
WISC-TV (digital channel 50 or PSIP virtual channel 3) is the CBS affiliate television station for Madison, Wisconsin. The station is the flagship of Madison-based Morgan Murphy Media, and has been affiliated with CBS since its launch on June 24, 1956. The station airs regular local and CBS programming on digital channel 3.1 and also operates TVW, a MyNetworkTV affiliate, on digital channel 3.2 (which is also carried on local cable TV and DIRECTV in the Madison market). The two stations share studios located on Raymond Road in Madison, and its transmitter is located on Mineral Point Road in the city's Middleton Junction section.
==History==
WISC-TV first took to the airwaves on June 24, 1956, taking over Madison's CBS affiliation from WKOW-TV (which retained ABC affiliation). Despite being the state's second largest market, Madison was a "doughnut" market as it was sandwiched between other markets where primary VHF signals were already assigned (Milwaukee to the east, Wausau and Green Bay to the north, Chicago and Rockford to the south, and La Crosse/Eau Claire to the west). Having the market's only VHF signal gave channel 3 a distinct advantage—and market leadership—over UHF competitors WKOW and WMTV, a position that the station has enjoyed for much of its history, even after the advent of cable television put the competitors on equal footing (WISC's former slogan, "Wisconsin's Leadership Station," played upon that advantage).
WISC-TV has been affiliated with CBS since its launch, though it was also briefly affiliated with the NTA Film Network during the late 1950s.〔 〕 From 1995 to 1999, WISC-TV carried select UPN programming during overnight hours, before the launch of a full-time UPN affiliate in the market, WHPN. UPN returned in 2002 on WISC's cable/digital subchannel, TVW, which had been affiliated with The WB since 1998; TVW has been with MyNetworkTV since 2006.
WISC-TV commemorated its 50th anniversary in June 2006, which merited a congratulatory mention by David Letterman on his ''Late Show'' broadcast of June 22, 2006 (its first program, he quipped, was "Good Morning, Cheddar").
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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